ODBT Group will help Turkey in promoting the fashion industry

On July 4, OD BUSINESS TECHNOLOGIES GROUP (ODBT Group) and the Fashion Designers Association of Turkey signed an agreement providing for international cooperation in the development of design and fashion. The document was signed by Olga Grishchenko, CEO of ODBT Group, and Director of the Banu Bölen Association.

In particular, ODBT Group will help in promoting Turkish designers on world markets, as well as their integration into the largest international events of the fashion industry. In addition, the agreement provides for the collaboration of Turkish designers and brands with Russian, European, Asian and American colleagues.

"As FDA it has always been our primary goal to expand Turkish design talent’s reach beyond borders. Our strategic collaboration with ODBT group will be essential and key to achieve this goal through their multinational presence and know how. We will be announcing our projects quite soon which we believe will have a huge impact not only on Turkish talent but also on Istanbul’s as a fashion destination"Banu Bölen said.

According to Olga Grishchenko, the first fruits of cooperation will be visible in October this year, when Russia will present its designers in Turkey.

"Already in autumn, several Russian young designers will go to Fashion Week in Turkey to present their own line of clothing and accessories. This will mark the beginning of relations between our fashion houses. We hope that this kind of communication, among other things, will spur retail chains to establish sales in a variety of segments - from mass market to luxury brands. We see great prospects in cooperation and believe that in a fairly short time it will be possible to present young and talented representatives of the fashion industry at the world level"Olga Grishchenko said.

The head of the company added that ODBT Group, in order to implement all the points of the agreement, is ready to attract international experts with "big names", but their identities are still kept secret.

ODBT Group It is an advanced company for the introduction of high technologies, innovative mechanisms, financial instruments and creative solutions into business. Among the company's competencies are: development of IT services based on artificial intelligence, marketing business development, international branding and communications, organization of advertising campaigns, organization of companies' IPO, GR-business support, attracting investments and partners.